Privacy Policy

Effective Date: August 24, 2025

This Privacy Policy explains how inkBlox ("we," "our," or "us") collects, uses, shares, and protects your personal information when you use our services through our website www.inkblox.com or the Inkblox mobile and web application (the "App").

We are committed to safeguarding your privacy and ensuring transparency about how your data is handled.

Who We Are

inkBlox is located at: John Franklinstraat 81-1, 1056TB Amsterdam, Netherlands
Phone: +31 636094522
Data Protection Officer: Luuk Witteman
Email: admin@inkblox.com

If you have questions about this Privacy Policy or how we process your personal data, you can contact us using the details above.

Information We Collect

We may collect the following categories of personal data when you interact with our website or App:

  • Name and contact details (such as email address)
  • Date of birth
  • Account and profile information (including username, password, and any content you choose to share in the App, such as artwork, images, hashtags, or comments)
  • Purchase and order details if you buy from our store
  • Payment details (processed securely by third-party payment providers, not stored directly by us)
  • Data about how you interact with our website or App (such as pages viewed, features used, or time spent in the App)

We only collect the minimum data necessary to provide and improve our services.

Children's Privacy

Our website and App are not intended for individuals under 16 years of age. We do not knowingly collect data from children without parental consent. If you believe your child's data has been collected without permission, please contact us at support@inkblox.com, and we will delete it promptly.

Why We Use Your Data

We process your personal data for the following purposes:

  • To create and manage your account on the website or App
  • To process and deliver orders placed through our online shop
  • To enable you to create, share, and manage artwork in the App (including publishing prints with hashtags, sharing in feeds, and interacting with other users)
  • To send newsletters, updates, and promotional offers (only if you've subscribed)
  • To inform you of changes to our services or policies
  • To analyze how the website and App are used, helping us improve user experience and tailor our products and services to your preferences

We only process your data when there is a legal basis to do so, such as your consent, fulfilling an order, or compliance with legal obligations.

Automated Decision-Making

We do not use your data for automated decision-making that produces significant effects on you.

How Long We Keep Your Data

We store your data only as long as necessary:

  • While your website or App account is active
  • While we are legally required to retain transaction information for tax and compliance purposes
  • Up to 90 days after you delete your account, unless longer retention is required by law

After this period, your data will be deleted or anonymized.

Sharing Your Data

We only share your personal information with third parties if:

  • It is necessary to deliver our services (e.g., Shopify for e-commerce, hosting providers for the App, payment processors, or delivery services)
  • You choose to publish content publicly in the App (for example, your profile name, artwork, and hashtags may be visible to other users)
  • We are required to comply with a legal obligation

We never sell or trade your data for commercial purposes.

Cookies and Tracking

Our website uses cookies and similar technologies provided by Shopify and third-party services. These help us:

  • Keep items in your shopping cart
  • Process checkout and payments
  • Understand how visitors use our website (analytics)
  • Improve website performance and personalize your experience

The App may also collect technical information (such as device type, operating system, and usage data) to ensure functionality and improve performance.

You can manage or disable cookies through your browser settings. Please note that some features of our website or App may not function properly without cookies or technical data collection.

Your Rights

You have the following rights regarding your personal data:

  • Access – Request a copy of the data we hold about you
  • Correction – Ask us to update or correct your data
  • Deletion – Request that we delete your personal data
  • Withdraw consent – If processing is based on consent, you can withdraw it at any time
  • Data portability – Request a copy of your data in a machine-readable format
  • Object to processing – In certain circumstances, ask us to stop processing your data

To exercise these rights, email us at hi@inkblox.com. For security, we may ask you to provide a copy of identification (please redact sensitive details such as your photo, MRZ, passport number, and BSN). We will respond within four weeks.

If you are not satisfied with our response, you can file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): Submit a complaint

How We Protect Your Data

We take your privacy seriously and have implemented security measures to protect your personal data, including:

  • TLS (SSL) encryption to secure information transmitted between your device and our website/App
  • Restricted access to personal data, limited to employees who need it to perform their work
  • Regular monitoring of our systems to prevent unauthorized access, misuse, or disclosure

If you suspect any misuse or unauthorized access to your data, please contact us immediately at hi@theinkblox.com.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the website, or the App. The latest version will always be available on our website and in the App. Significant changes will be communicated to you directly when applicable.